LIFELINE Blood Services has announced that its Marketing Coordinator Cherie Parker is set to retire effective December 4th,2020. Parker’s duties will be taken over by Caitlin Roach, who has joined LIFELINE as Marketing Manager.
Parker has served in her current role at the Blood Center since 1995. She began her
tenure at the Blood Center in donor recruitment in 1987.
“Cherie was a donor recruiter with us for three years and then left the blood center in
1990 to be Director of the Chamber of Commerce in Haywood County. We were so
blessed when she chose to rejoin our team in 1995 to oversee PR and Marketing at the
Blood Center. She has made a huge impact on the success of our Center. We wouldn’t
be who we are today without her leadership and influence,” said Tonya Johnson,
Director of Community Services. “It has been an awesome privilege to get to work so
closely with such a wonderful friend and also someone who is so caring and
professional.”
“Cherie has contributed almost 29 years of service to LIFELINE. She has recruited
thousands of blood donors through her tenure, and her influence will continue to impact
our donors for many years to come,” according to LIFELINE CEO John Miller. “She will be
greatly missed by donors, coworkers, and the public.”
Roach, a Jackson native and graduate of South Side High
School and Union University, joins LIFELINE from The Jackson Symphony.
“We are so excited to welcome Caitlin to our team,” said Johnson. “Her background in
marketing and PR, coupled with her passion for serving the people of West Tennessee,
makes her a great fit for this role.”
Today, LIFELINE provides blood services to 20 West Tennessee counties and two
regional areas. Annually, the Center collects approximately 26,000 blood products (red
cell units, platelets, plasma, etc.) to meet the needs of patients. Of that total, 75% of
those products are collected on the bloodmobiles across West Tennessee. LIFELINE
also provides reference lab and cross- matching services to healthcare facilities. The
center is currently under a critical appeal to meet the needs for West Tennessee. Call
731.427.4431 to make an appointment or visit 183 Sterling Drive, Jackson, TN 38305.
Photo: Cherie Parker at right, with Caitlin Roach at left.