Martin, Tenn. – The University of Tennessee at Martin and Under Armour, Inc. announced a new partnership agreement. The Baltimore-based global leader in performance footwear, apparel and equipment will become the official outfitter of UT Martin beginning with the 2018-19 academic year.
As part of the multi-year agreement, Under Armour will provide on-field and training gear for 21 varsity sports. Additionally, Under Armour will outfit members of the athletic department including coaches and staff.
“We are thrilled to announce our partnership with Under Armour,” Skyhawk athletic director Kurt McGuffin said. “Our branding and visibility is very important here at UT Martin and we are proud that Under Armour will be representing our athletic department for many years to come.”
The new official outfitter agreement includes marketing entitlement that will complement Under Armour’s brand marketing campaigns through print and venue presence at the University.
UT Martin competes in the Ohio Valley Conference in the NCAA Division I ranks while the Skyhawk equestrian program is a member of the United Equestrian Conference in the National Collegiate Equestrian Association and the UT Martin rodeo program competes in the Ozark Region in the National Intercollegiate Rodeo Association.
UT Martin joins the growing Under Armour roster of NCAA partners that includes the University of California, Los Angeles, University of California, Berkeley, University of Wisconsin, University of Notre Dame, Naval Academy Athletic Association, University of Maryland, Texas Tech University, Northwestern University, University of Cincinnati, Boston College, University of Utah, University of South Carolina and Auburn University.
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