Obion County, Tenn.– Visitors to Obion County generated $80,089,072 in spending in 2024 according to newly released data from Tourism Economics and the Tennessee Department of Tourist Development.
“Tourism is not only about showcasing our community, but also, sustaining it. Visitors are essential to bring new, outside dollars into our local economy. The $80 million in visitor spending in 2024 is proof that tourism is supporting our businesses, our people, and our quality of life by generating vital tax revenue,” said Caroline Partin, Executive Director of the Obion County Tourism Board, Inc.
BY THE NUMBERS:
- Direct visitor spending in Obion County generated $4,684,029 in state tax revenue and $2,899,517 in local tax revenue.
- If it were not for state and local taxes generated by tourism, each household in Obion County would pay approximately $606 more in state and local taxes.
- Based on total visitor spending, Obion County was ranked #26 among all 95 counties in Tennessee, and #3 in West Tennessee behind Shelby and Madison counties.
*Research conducted by Tourism Economics, commissioned by the Tennessee Department of Tourist Development. The data above highlights the impact of visitors within the incorporated and unincorporated areas of Obion County.
“I’m so grateful to our amazing tourism and hospitality industry for these remarkable results,” said Mark Ezell, Commissioner of the Tennessee Department of Tourist Development. “The Tennessee Tourism team has been able to leverage bigger tourism budgets to help grow visitor spending over 36% in these last six years. We are leading the nation as one of just a few states
that are aggressively growing tax revenue from non-Tennessee residents to benefit all seven million Tennesseans.”
Statewide, Tennessee’s tourism industry broke records for the fourth consecutive year in 2024, generating $31.66 billion in direct visitor spending and welcoming 147 million visitors. Tourism is a powerful economic driver across all 95 counties, generating $3.3 billion in combined state and local tax revenue. Full details can be found in the statewide press release. Tourism boosts
local economies, supports businesses and jobs, funds public services and creates a better quality of life for all Tennesseans.
The 2024 Economic Impact on Travel Report analyzes statewide spending and visitation from domestic and international travelers to Tennessee. The report includes methodology used to determine visitor spending, tax generation, job creation and more. The TN Travel Impact Interactive County Dashboard provides instant access to key metrics, statewide and by county, about the economic impact of travel to Tennessee. All data is sourced from the Tennessee Department of Tourist Development and Tourism Economics, with national benchmarks provided by U.S. Travel Association.
To learn more about the Tennessee Department of Tourist Development, visit tnvacation.com