MARTIN – University of Tennessee at Martin students, faculty, staff and alumni vote this week to select their favorite new logo that will be added to the current lineup of Skyhawk logos and official athletics marks.
The online survey will be open Nov. 4-8 through a special link on the UT Martin portal. The mark receiving the most votes will then be reviewed by focus groups later in November and final revisions made before the new logo is unveiled in January.
The new mark will not replace existing Skyhawk graphics but rather supplement the existing logo package. FINN Partners, a full-service advertising, marketing and public relations agency in Nashville, was chosen in a competitive bid process to lead the project. FINN Partners’ successful logo projects include current logos for the Nashville Predators, Middle Tennessee Blue Raiders and Belmont Bruins.
The Skyhawk logo and Captain Skyhawk caricature were created in 1995 by Dye Van Mol & Lawrence, now FINN Partners. The package was updated internally in 2007, and UT Martin Chancellor Keith Carver charged a university committee earlier this year to add a new mark. The new graphic should be completed in time for new merchandise and uniform use in fall 2020.
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