McKenzie, Tenn.–The Bethel University Athletic department rolled out two new athletics logos today. The new logos are a part of the rebranding campaign underway at the school since January, 2019. One logo encompasses the new Wildcat mascot while the other is the B with claw marks. A new Wildcat Vision log was released back in February.
A task force representing university relations, administrators, athletic directors, coaches, and the President’s office conducted extensive research before settling on the new logos. The thinking behind the new mark was to bring a more consistent and focused look at what it means to be a Bethel Wildcat.
The new logos represent the past glories and achievements of teams and student-athletes. It also shows the fierceness of what lies ahead for current and future “Wildcats.” It also aids in the alumni identifying themselves “Wildcats Forever.” The visuals communicates the essential identity of each of the 28 sports but also includes at the same time the athletic department as a whole.
Director of Athletics, Dale Kelley said, “We want to give our audiences a better sense of who Bethel is, of the thing that makes Bethel so special. We wanted something that embodies our proud past, with an eager eye to the future.”
Associate Athletic Director Brad Chappell who served on the task force said, “Over the last year we have worked hard to come up with some logo options that are reflective of our proud heritage but also propel us to the future. We are excited to unveil this update look to all our fans and supporters.”
The Sideline Store located on the Bethel Athletics page will have items with the new logos in August. Check out the store at: https://sideline.bsnsports.com/schools/tennessee/mckenzie/bethel-university-wildcats
Alumni, students, faculty, staff and all supporters of Bethel are encouraged to be a part of the new look and era in Bethel Athletics. The university bookstore will also roll out a new campaign with items in August.
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